Electric vehicle manufacturer Rivian has officially broken ground on its long-awaited $5 billion global manufacturing hub in northeast Georgia. The facility, located east of Atlanta across 2,000 acres in Morgan and Walton counties, is expected to become Rivian’s flagship production site for both U.S. and European markets.
The plant will produce up to 400,000 vehicles annually, focusing on the upcoming R2 midsize SUV and R3 compact crossover. Construction is set to begin in early 2026, with full-scale production targeted for 2028. The project will create 7,500 permanent jobs by 2030, along with 2,000 construction roles.
Rivian CEO RJ Scaringe and Georgia Governor Brian Kemp attended the groundbreaking ceremony, emphasizing the state’s skilled workforce and infrastructure as key factors in the site selection.
“This facility will not only support the United States, but importantly, it will support sales in Europe,” Scaringe said.
The project had faced delays due to supply chain disruptions and policy uncertainty but was revived with a $5 billion investment from Volkswagen and a $6.6 billion loan from the U.S. Department of Energy. Georgia’s $1.5 billion incentive package, including tax breaks and infrastructure grants, played a pivotal role in securing the deal.
Despite some local opposition over environmental concerns, Rivian has committed to sustainable building practices and community engagement. The first “Made in Georgia” Rivian vehicles are expected to roll off the line in 2028, marking a major milestone in the company’s push toward profitability and market expansion.
